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Why We Chose to Build Around People, Not Just Products

Why We Chose to Build Around People, Not Just Products

by Simon Griffiths | Apr 1, 2026 | BAI Services

There’s a version of this business that would be much simpler to explain. We could say we distribute brands. That we build them. That we connect products to market and help them grow. All of that would be true. But it wouldn’t really explain why Not Just Another...

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