by Simon Griffiths | Apr 14, 2026 | Brands at BAI
by Simon Griffiths | Apr 12, 2026 | Beauty
Hype has always played a part in beauty. The viral serum, the trending ingredient, the product that seems to be everywhere on social media—these moments generate excitement and can move quickly off shelves. For retailers, that kind of momentum is valuable: it attracts...
by Simon Griffiths | Apr 10, 2026 | Industry Insights
The beauty industry thrives on evolution. Every year brings new influences, new expectations, and new opportunities for salons and spas to reimagine what they offer their clients. As we step into another year, the shifts feel less like fleeting trends and more like a...
by Simon Griffiths | Apr 4, 2026 | Ingredients
Every so often, an ingredient makes the leap from the laboratory to the bathroom shelf, transforming the way we think about beauty. Hyaluronic acid is one of those rare examples. Once known only to dermatologists and researchers, it’s now a household name, appearing...
by Simon Griffiths | Apr 1, 2026 | BAI Services
There’s a version of this business that would be much simpler to explain. We could say we distribute brands. That we build them. That we connect products to market and help them grow. All of that would be true. But it wouldn’t really explain why Not Just Another...
